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Millennials’ preferences are especially expected to determine the future of food packaging, with “an emphasis on sustainability throughout the value chain.” In one case study, Tetra Pak revealed they were able to reverse declines in consumption of prepared soup with the introduction of biodegradable packaging. Three-quarters of millennials prefer soup in paper cartons, which are 70% more eco-friendly than the more traditional cans. Sustainability shouldn’t come at the expense of creativity While sustainability is something of a buzzword at the moment, millennials are also prompting manufacturers to differentiate their brands with creative and unique packaging. There’s no reason to suggest that sustainability has to come at the expense of creativity, especially given that eco-friendly packaging options are so diverse. It’s not just about creating sustainable packaging for single use: Reusable, even collectable packaging solutions in the form of shopping bags, boxes and novelty tins can be a walking advertisement for your brand. A survey by Dotcom Distribution found that 52% of consumers are likely to make repeat purchases from a retailer that delivers premium packaging. Apple’s commitment to packaging design is such that there are a number of patents pertaining to the boxes their electronics come in. This attests to the importance of creating unique customer experiences outside of products themselves. If you start getting creative with packaging, it can only add more value to your product and business. Combining sustainability and creativity is a win-win that often makes for great promotional content across image-driven social media platforms like Instagram and Pinterest too. Some experts even suggest brands should design packaging with social media sharing in mind.
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Accused South Carolina serial killer pleads guilty to seven murders: reports Todd Kohlhepp, a registered sex offender who has been arrested in connection with the kidnapping of Kala Brown and Charles David Carver is shown in this booking photo provided in Spartanburg, South Carolina, November 3, 2016. Photo courtesy of Spartanburg County Detention Center/Handout via An accused serial killer pleaded guilty to seven murders at a court in South Carolina on Friday and was given seven consecutive life sentences without the possibility of parole, avoiding the death penalty, local news reports said. The defendant, Todd Kohlhepp, 46, admitted to chaining a woman inside a storage shed on his rural property for two months and to a 2003 massacre of four people at a motorbike store, among other crimes, the Spartanburg Herald-Journal reported. As a part of the plea deal, Kohlhepp agreed not to contest the validity of the conviction in state or federal court and gave up his right to appeal, the newspaper reported. Lawyers for Kohlhepp and the Spartanburg County prosecutor were not immediately available for comment. He pleaded guilty to all charges against him, which included the seven murders, kidnapping and sexual assault, the paper said. The crimes date back to 2003 and the bodies of several of the people killed by Kohlhepp were found on his property. During the hearing, several family members of the victims sobbed as they spoke to the judge about their loved ones. Kohlhepp, in shackles, showed no emotion, NBC reported. Kohlhepp was arrested in November on suspicion of chaining a woman inside a storage shed on his rural property.